Categories
Beginners e Marketing

How to Use Emails to Connect With Your Customers

Have you ever wondered the reasons why people buy your products?

What parts of the content of your offer motivates them?

Let’s look at it this way, you have worked a long time on making your sales copy.

You have created bonuses, added guarantees, processed everything around the benefits, and how to connect with your customers.

But what are the real reasons how you connected with buyers? What really motivated them to make the purchase?

If you could only know, you could increase the benefits and parts of the content of the offer that really drive sales, but how can you know?

Did I make you think about it too much? it’s not very complicated, just ask them, as easy as that.

I do it almost all the time, and it is practically easy to do, it does not involve much effort to obtain such interesting data. How?

I include in the sequence of emails programmed in the autoresponder an email that is sent after the customer made a purchase.

Here’s an example that says:

====================================
Hi {firstname},

It’s {Your Name} here, from {Your Business}.

We need to do some market research.

We would like to know how you found out about {The Product or Business]? Was it a Newsletter? Ad? Search engine? Do you remember who referred you?

Or perhaps you were reading {Publication Title}?

What motivated you to make this investment? Was there a particular benefit that you liked the most and made you buy?

This interests us to improve our product {Product} every time, and this will benefit you in multiple ways and will help you make more money.

Please just reply to this email with the answers.

Thanks so much for your help,

[Your Name]
[Business.com]
====================================

As you can see every time there is a sale, an email comes out, so all the time I am receiving this feedback that is invaluable for my business, realizing why people bought is more important than why they did not, (of course It would be interesting to know the opposite), especially since there are multiple reasons why people cannot buy and we cannot have control over them.

In this way, knowing the reasons why a purchase was made is really a great benefit for any business, this way you can improve your copy, refine the small details. For example, these are some of the responses I have received:

  • The Results Provide Great Customer Insight

“I have read all the contents, and I liked them a lot especially because I will learn a lot about how to create Websites without technical knowledge, it is really great, I will take advantage of all the material that is provided, thank you very much”

“Customize autoresponder and schedule newsletter sequence”

“Reason: The information is very complete, I can make money quickly, also the products that can be found to market and how to create my site from scratch”

“How to sell ClickBank products”

“I have bought many courses, but the ones I have read here have convinced me that I can create my own online business, I am very excited, I will be watching what follows”

  • What You Can Learn

Let’s get to work, let’s see in this example, what we can learn from it

  • I have a lot of newbies who don’t have a web site of their own. I should continue to highlight this feature.
  • Users like the fact that there is a ton of information that helps them make sales. It means they get multiple chances to sell. Perhaps I should promote this more.
  • Look at the last message. This is evidence of how important follow-up is. This person waited 3 months before she felt comfortable ordering.
  • Any guarantee is very important.

This is only a small sample of what I receive, and to reflect on all the things that can be done, everything how we can react to please customers, how to use the tools as an autoresponder, or the affiliate plans with which work and all that should be reflected in the sales letter.

What can you find out?

In all cases, if you have an email from a customer, request feedback information, who better than them can provide you with the best information to keep them happy.

When is the best time to send this request?

I realized that I had better results once the purchase had been made if you let more time pass, it is like the food, it cools and does not taste the same, I do this once the thank you email has been sent.

It is understood that the reasons that the customer has will be fresh and with emotion that always involves a purchase, and therefore there is very good cooperation on their part to help.

How to reply: I love when you can automate things and I include a button or sometimes with a simple link that will immediately encourage them to respond.

It says so:

“Thank you for helping out with your input. I really appreciate it. I look forward to helping you make more money with this information.”

That’s all you need, remember you should be sure to acknowledge their answers with a reply.

  • Summary

In summary, following up on your ads is vitally important to know where your business is positioned, as the autoresponder messages will let you know how valuable your business is. Implement this technique and give yourself the opportunity to better understand what works best for you, use knowledge to adjust the details, and maximize conversions.

Categories
e Marketing

3 Marketing Tips for Newbies

Learning to do something is not difficult, so why is it so difficult for us to understand that we need prior knowledge for everything.

Yes, okay, there are things that are simple, you can practically say that it is only enough to have a little common sense to be able to do them.

It happened to me and that’s why I don’t criticize the people who make this mistake, and that’s why I try to transmit what I know so that they avoid wasting time and financial resources.

More today that things are getting difficult in all parts of the world.

Here are 3 tips for you to take advantage of

  1. The old cliché “content is king”

Is it true?

To an extent, as high-quality content is absolutely necessary.

Especially in today’s overcrowded online world where every man and his dog is shouting for your prospects’ attention.

Your content must stand out in order to grab your audience by the (eye)balls.

Think about it, who’s going to buy a product from you if your content is junk?

But here’s the thing; low-quality content ain’t worth shit!

And worse still; content that doesn’t persuade your readers to take action is worthless.

Because content for content sake is pointless.

Why?

Because the aim of your content should be to nudge the reader to the next step (i.e. deeper into your world such as joining your email list or purchasing your product).

Which brings me to my very direct point:

Content isn’t King.

COPYwriting is King.

And there’s a difference.

Copywriting means writing content that persuades your audience to take action.

Taking action to join your email list, click your link, buy your product, or whatever you ask them to do.

And it’s the most powerful skill you can ever learn if you want to build a lucrative online income.

You must learn…

– How To Write So Vividly Your Reader Can TASTE Your Words.

– How To Double Your Conversions With A Simple Language.

– How To Craft Content That Grabs Your Readers By The Eyes.

– One Stupidly Simple Stunt To Supercharge Your Weak & Uninspiring Writing.

  1. Raise your website sales with ToFu, BoFu & MoFu

So you’ve decided to start a niche site and plan to make money with affiliate marketing.

Great.

What type of content do you plan to publish?

Let me guess.

  1. Product reviews
  2. Product reviews
  3. More product reviews

And of course, show some other similar products and compare them to show certain advantages of the one you want to promote.

How did I realize this?

Because I was reading comments, like the one below, in many comments of websites…

“I have an web site with product reviews,  is correct to write more filler content”

If you think that the only thing that is worth is the product reviews and that other content will only be a decoration to fill your site, you are very wrong, you are on the wrong path and your content strategy sucks!

This is what has been in fashion among the new affiliate marketers (There are hundreds of sites if you like looking for them you will get tired of seeing them)

For many of these affiliates, the website is only for making money and they believe that the only way to do it according to them is to do product reviews and everything else is not worth it, this is totally incorrect.

Unfortunately, for these entrepreneurs, the vast majority of these sites do not achieve their goals, do not generate much money, unless they invest in ads and spend a lot of money on advertising trying to get sales.

Not to say that when they advertise, they lose too much money trying to solve the problem, instead of investing in a good content strategy that would have been more profitable.

There are a couple of truths to this:

People are not going to buy you just by looking at product reviews, before that you have to earn their trust, you have to show that you are trustworthy, so after you have the authority they will accept your recommendations.

On the other hand, it will cost a lot more work to get links to your website and to be able to positioning for keywords with a good amount of traffic for your niche, if you only focus on creating product reviews.

To build trust and get conversions from totally unknown leads, and get these customers to repeat, affiliate marketers should not just create product reviews and sales-related content.

They also create and develop content-focused sales funnels, using ToFu, Bofu, MoFu content. If you are not familiar with these terms, don’t worry.

ToFu, MoFu, and BoFu stand for top-of-funnel, middle-of-funnel, and bottom-of-funnel, respectively.

You need to know exactly what is a content marketing funnel, why affiliate marketers need it more than ever before, and how you can create one for your site.

  1. “The Mentalist” Marketing

Quit trying to sell products!

Seriously, you are a marketer and not a used car salesman.

Selling isn’t your job.

Why? Because marketing and selling are different.

Leave the hard selling to the shady used car salesman.

As a marketer, your job is to play “The Mentalist” and use your detective skills to discover the burning problems your prospect has.

Then show them how your product solves that problem.

Do this by showing…

How your product alleviates their pain or suffering.

How your product makes their life easier or faster.

How your product increases their happiness levels or reduces their stress levels.

The most common reasons people buy relate to:

  • Making or saving money
  • Acquiring more time/saving time
  • Escaping pain
  • Enjoying more pleasure
  • Obtaining increased comfort

So don’t waffle on about product features and pro’s and con’s.

No one really cares about what your product does.

They care only about how it benefits them when they use it.

Here’s the deal…

95%+ of people who click your affiliate links / view your sales page don’t convert into sales because you failed to solve their problems.

Simply because you’ve failed to show them how they’ll benefit from owning the product and the impact that will have on their life.

 

 

Categories
e Marketing

Things You Should Know To Achieve Success with Your Business

Uncovering Your Deepest Darkest Fears

You’ll no doubt be aware that 99% of aspiring marketers are struggling to get any results from their actions and the vast majority will never make any money from online marketing.

These lack of results are for multiple reasons but one major fundamental issue nearly all aspiring marketers share is that they lack any deep understanding of their target audience and niche having only done the most basic of research (such as looking at keyword competition, compiling a list of websites in their niche, examining what other sites are writing about, and looking at the most popular products on Amazon for example).

Sure, all this fundamental research is fine however, its super basic and literally, everyone and anyone can and does do this type of research so you are not uncovering anything about your target audience that the rest of your competition does not know too.

Moreover, knowing this basic information does not help you effectively market to your target audience which means you make little to no money in your business.

Here’s the thing, you need to uncover your audiences deepest darkest fears from deep inside the crevices of their mind if you want people to throw money at you hand over first.

How to Steal Your Competition’s Secrets

How to easily find all the best competitors in your niche.

This is essential so you can find out…

  • Who you can network with.
  • Where to get traffic from.
  • To get inspiration from (for content ideas, products, etc.)
  • Which content is popular to emulate it?
  • To reverse engineer your competition (and steal their secrets).
  • How to avoid saying and doing the exact same things they do, (the key to domination is to stand out).

Niche Research is Boring and Stupid; But

I am going to be blunt with you….

Niche research is boring and it is stupid.

We both know this.

We do not enjoy doing it, true?

Nope, not even me…

Seriously, I’ve got better things to be doing and I know you do too.

However, without proper niche research, you won’t pick the right profitable niches.

In addition, if you pick the wrong niches that means you won’t profit from them.

Ultimately that means continuing to struggle to make ends meet at a job you have to drag yourself out of bed to go to every day…

…working 50+ hours a week at somewhere, you don’t want to be.

Just so, you can make enough to survive and cover the basics. Forget about vacations or treating your family.

I know that’s now what you want.

I know there’s no way I could go back to that life, I hated the daily grind, and I honestly believe that everyone should have the freedom to choose how their day-to-day life is lived

If you want to stay in bed until 11 am some days you should be able to, not having to force yourself up early doors especially on cold dark mornings.

If you want to stay at home and have time with your family then you should have that option not having to spend all day at the office doing mind-numbing work you couldn’t care less about.

If you want to take a few days to break somewhere then it should be possible without worrying about getting time off work and how you’ll afford it.

Sadly, most people don’t have that option and it’s about time we changed that.

It’s time to pick profitable niches and make money from them.

Thankfully, there is an alternative to all this stupidly boring niche research.

Just pick a niche, start now the research, for you, for your future.

Inaction Leads to One Thing: Staying Trapped

I occasionally hear from users before finally taking the plunge to join to some course that I recommend and 99% of the time, they can’t believe they waited so long and are glad they finally took action.

They literally kick themselves for their delayed action as even though they really want to join and know it’ll be beneficial they procrastinate on every offer I make until it’s too late, say “next time” and put it off till “tomorrow” which of course never comes, it’s just a means of avoiding responsibility and taking action.

Moreover, inaction can only lead to one thing; staying trapped in the exact same painful, stressful, and or less than happy situation you find yourself in now.

In addition, if you’re saying…

“I’m not trapped in any sort of unhappy situation” then I find that hard to believe because people who don’t have any pain, discomfort, unhappiness or worries in their life rarely go hunting on the internet for “how to make money online”.

Think about it; both you and I searched out online marketing because we were/are dissatisfied with life and wanted to find an escape from the daily grind and challenges of life.

In addition, to experience more time, freedom, money, and happiness among other things.

Or at least it’s true for me and most of the tribe members I speak to anyway. Does it ring true for you?

And here’s the “secret” in my opinion…

I believe a commitment to ONE system/course/plan is the key to online marketing success as this keeps you focused and holds you accountable to working through the training material, most people are jumping around from shiny object to shiny object too easily or have no skin in the game.

And what’s worse; we’re also reaching the middle stages of the year so it’s time to take fast action and end this year on a high rather than with the usual broken promises to yourself and unfulfilled dreams that will occur if you do nothing.

So if you’re ready for action ASAP and getting one-step closer to freedom then commit to something today…

Understanding the Strategic Objective of Your Business

A common problem new marketers face (and even sometimes those who have been successfully marketing for a while) is that they lack any clear strategy for their business.

This is simply because they have no clear idea of what the purpose of each part of their business is or what it’s supposed to achieve.

Therefore, this post is designed to give you a “birds-eye” overview of what each section of your business from website to traffic to an email list to social groups and beyond is designed to do.

Why? Therefore, you can effectively manage each section and see that it’s performing correctly and pushing all your visitors in the right direction with the aim of them becoming paying customers through offering them the solutions to their problems.

Remember, that is your core goal as a business; to solve your audience’s problems and make money in the process.

It’s a simple exchange of value, people have problems they need to be solved and they are willing to spend money on solutions that make their lives easier / happier / better / faster / less stressful (etc. etc. etc.) so if you can offer these solutions they will exchange that solution for their money.

Keep this in mind at all times when deciding what actions to take in your business.

How to Build a Passive Subscription Income

What’s the holy grail of income? Of course…

It’s subscription-based income that’s generated on autopilot without on-going work on your part every month.

You’ve no doubt realized; if you have a recurring subscription aspect with your online website then you aren’t required to endlessly hustle for sales day in day out.

Nor are you reliant on generating one-off affiliate sales every month and praying the Google Gods don’t destroy your rankings, cutting out your traffic, and eliminating your sales in an instant.

Here’s why…

Recurring subscription income gives you the stability of earnings and a fixed income every month to grow from. Customers that joined your subscription plan in previous months (or even years) keep sending you payments on autopilot every month without you chasing them.

Seriously, subscriptions account for around 90% of my income and I’m not hustling every month to generate those sales…it’s automated and it’s the lifeline of my business.

Emotional Wrecks

You’re an emotional wreck.

Seriously, we all are, and here’s why…

Endless Psychological studies have proved that we make decisions based on emotion then use logic to justify our emotional decisions.

So you must appeal to your prospect’s emotions (and justify with logic) if you want them to buy what you’re selling.

You can’t simply list facts, features, and specifications or even just benefits if you want to sell something.

You need to tap into the emotion(s) your prospect is feeling.

In this lesson you’ll learn; the different emotions you can use, examples of them being used in real promotions, and learn how to use them effectively in your own marketing to drive action from your reader.

Let’s explore the different emotions humans experience and how to use them in your marketing to drive more action, solve more problems, and make more money.

How to Eavesdrop On Your Audience

Let’s delve into the process for uncovering your audience’s deepest darkest secrets, fears, hopes, dreams and desires…

…so that we can use it to ethically help them solve their problems, which will make them happy to hand over their cash to you (everyone loves getting their problems solved).

It’s simply a case of going to the social hubs, and forums where your audience hangs out and “eavesdrop” on people’s conversations (when people are speaking on their own free will rather than being asked a question or studied you’ll get the best answers).

Then studying their posts (the long angry rants and argument threads are usually the best) to discover the emotions they feel daily, the beliefs they hold, the pains and problems they are exposed to daily, the pleasure they’d like to experience instead, and the status levels they aspire to.

Do the gurus have insider secrets?

“Do you think the gurus have secrets they aren’t sharing with you?” I can imagine your answer as many have thought…

“YES, of course, they do if they shared them they would be out of business”

Or…

“YES, that’s why they are successful because they know the insider secrets”

Most people seem to genuinely believe that the key to online marketing success is knowing “secrets”.

And I can sort-of understand why you would think that.

However, I’m here to break this news to you…

I have no idea if there are any real “secrets” in online marketing and doubt there are.

I certainly have never stumbled across or been told any secrets from the “gurus” (not that I know any gurus personally anyway).

So maybe I’m just not part of the “old boys” club and that’s why I don’t know the secrets, right?

Well, the good news is without knowing any secrets I’ve still been successful with online business and live a financially comfortable life.

Seriously, here’s everything that’s worked for me…

Using common sense, putting in hard work, and learning fundamental marketing strategies.

As opposed to focusing on fads, tactics, shiny objects, loopholes, and gimmicks, which is sadly what a lot of marketers teach.

Any “secrets” (i.e. knowledge) you do discover simply comes from experience and learning and testing.

So genuinely, I don’t believe in “guru secrets” and think if you cling to that notion, you’ll forever stay trapped and looking for secrets that don’t exist.

Cast aside this bullsh*t myth about secrets and get down to work instead.

I share all my marketing “secrets” (stuff I’ve learned through trial and error) on this blog, I hope they are useful in the course of your learning.