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3 Marketing Tips for Newbies

Learning to do something is not difficult, so why is it so difficult for us to understand that we need prior knowledge for everything.

Yes, okay, there are things that are simple, you can practically say that it is only enough to have a little common sense to be able to do them.

It happened to me and that’s why I don’t criticize the people who make this mistake, and that’s why I try to transmit what I know so that they avoid wasting time and financial resources.

More today that things are getting difficult in all parts of the world.

Here are 3 tips for you to take advantage of

  1. The old cliché “content is king”

Is it true?

To an extent, as high-quality content is absolutely necessary.

Especially in today’s overcrowded online world where every man and his dog is shouting for your prospects’ attention.

Your content must stand out in order to grab your audience by the (eye)balls.

Think about it, who’s going to buy a product from you if your content is junk?

But here’s the thing; low-quality content ain’t worth shit!

And worse still; content that doesn’t persuade your readers to take action is worthless.

Because content for content sake is pointless.

Why?

Because the aim of your content should be to nudge the reader to the next step (i.e. deeper into your world such as joining your email list or purchasing your product).

Which brings me to my very direct point:

Content isn’t King.

COPYwriting is King.

And there’s a difference.

Copywriting means writing content that persuades your audience to take action.

Taking action to join your email list, click your link, buy your product, or whatever you ask them to do.

And it’s the most powerful skill you can ever learn if you want to build a lucrative online income.

You must learn…

– How To Write So Vividly Your Reader Can TASTE Your Words.

– How To Double Your Conversions With A Simple Language.

– How To Craft Content That Grabs Your Readers By The Eyes.

– One Stupidly Simple Stunt To Supercharge Your Weak & Uninspiring Writing.

  1. Raise your website sales with ToFu, BoFu & MoFu

So you’ve decided to start a niche site and plan to make money with affiliate marketing.

Great.

What type of content do you plan to publish?

Let me guess.

  1. Product reviews
  2. Product reviews
  3. More product reviews

And of course, show some other similar products and compare them to show certain advantages of the one you want to promote.

How did I realize this?

Because I was reading comments, like the one below, in many comments of websites…

“I have an web site with product reviews,  is correct to write more filler content”

If you think that the only thing that is worth is the product reviews and that other content will only be a decoration to fill your site, you are very wrong, you are on the wrong path and your content strategy sucks!

This is what has been in fashion among the new affiliate marketers (There are hundreds of sites if you like looking for them you will get tired of seeing them)

For many of these affiliates, the website is only for making money and they believe that the only way to do it according to them is to do product reviews and everything else is not worth it, this is totally incorrect.

Unfortunately, for these entrepreneurs, the vast majority of these sites do not achieve their goals, do not generate much money, unless they invest in ads and spend a lot of money on advertising trying to get sales.

Not to say that when they advertise, they lose too much money trying to solve the problem, instead of investing in a good content strategy that would have been more profitable.

There are a couple of truths to this:

People are not going to buy you just by looking at product reviews, before that you have to earn their trust, you have to show that you are trustworthy, so after you have the authority they will accept your recommendations.

On the other hand, it will cost a lot more work to get links to your website and to be able to positioning for keywords with a good amount of traffic for your niche, if you only focus on creating product reviews.

To build trust and get conversions from totally unknown leads, and get these customers to repeat, affiliate marketers should not just create product reviews and sales-related content.

They also create and develop content-focused sales funnels, using ToFu, Bofu, MoFu content. If you are not familiar with these terms, don’t worry.

ToFu, MoFu, and BoFu stand for top-of-funnel, middle-of-funnel, and bottom-of-funnel, respectively.

You need to know exactly what is a content marketing funnel, why affiliate marketers need it more than ever before, and how you can create one for your site.

  1. “The Mentalist” Marketing

Quit trying to sell products!

Seriously, you are a marketer and not a used car salesman.

Selling isn’t your job.

Why? Because marketing and selling are different.

Leave the hard selling to the shady used car salesman.

As a marketer, your job is to play “The Mentalist” and use your detective skills to discover the burning problems your prospect has.

Then show them how your product solves that problem.

Do this by showing…

How your product alleviates their pain or suffering.

How your product makes their life easier or faster.

How your product increases their happiness levels or reduces their stress levels.

The most common reasons people buy relate to:

  • Making or saving money
  • Acquiring more time/saving time
  • Escaping pain
  • Enjoying more pleasure
  • Obtaining increased comfort

So don’t waffle on about product features and pro’s and con’s.

No one really cares about what your product does.

They care only about how it benefits them when they use it.

Here’s the deal…

95%+ of people who click your affiliate links / view your sales page don’t convert into sales because you failed to solve their problems.

Simply because you’ve failed to show them how they’ll benefit from owning the product and the impact that will have on their life.

 

 

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